Analysis of a video using the Andrew Goodwin Theory

I will be evaluating Bombay Bicycle Clubs's song Evening/Morning using the Andrew Goodwin Theory, as it features a lot of elements as my own video will for example the use of a costume/mask.

1. Relationship between lyrics and visuals:
There are not a lot of lyrics in the song, with the chorus consisting of 'I am ready to owe you anything' over and over again, and there is no relationshp between these lyrics and the visuals seen in the video. The visuals are mainly chase scenes of a man dressed in a panda costume being chased by men in suits, and this story seems irrelevant to the words being sung by the band.

2. Relationship between music and visuals:
The music is fast paced throughout this song, as is the chase in this video even though it is filmed in slow motion. This relationship is key to keeping the song and video linked as there are not many more connections that link both together apart from seeing the band. Again another link between music and visuals is seeing the band playing the song in marathon costumes in a city street. The band playing their song live and the fast pace of the video is the only relationship between music and visuals.

3. Genres are complex and diverse in terms of music video style and iconography:
I think this video does stand out from typical music videos in the indie/rock genre through the use of the panda costume. It challenges typical conventions of the genre that just show the band stood playing their instruments, and as it is fast paced it keeps the audience on their toes. The camera is also in slow motion throughout the chase, and this is different to other videos and it again builds tension and makes the video dramatic.

4. Record companies will demand a lot of close-ups of the main artist or vocalist:
There are a lot of close ups of the lead singer in the panda costume and without the mask on, and there are also a lot of close ups of the men chasing him and the band playing in the street. The record company that manage Bombay Bicylce Club will be glad as the video promotes the band by using a lot of close-ups, and builds tension throughout the use of a mask until it unveils the bands lead singer.

5. Voyeurism is present in many videos, in terms of females, systems of looking. Examples include screen within a screen, cameras, mirrors, etc:
In this video the filming is very basic, and although the chases are edited into slow motion this is the only different effect used in Evening/Morning. There are no females in the video, which is expected in an indie video, rather than a R and B video, and no POV or two shots or anything other than normal filming.

6. Likely to be intertextual references - either to other videos or to films and TV texts, providing futher gratification and pleasure for the viewers/fans:
After studying the video a lot of times I still cannot find any intertextual references within this video. The use of costume and chase is original, however I think the two people chasing the lead singer are also in the band, or in a similar band that tour with Bombay Bicylce Club.