In order for us to have continuity and brand identity across all of our three pieces of media, (video, digipak, website) we need to have some areas that overlap and associate with the Scarlet Harlots brand we have created. On the website I have decided to have a big picture of the characters in the masks that will feature in our music video, as this is a strong image that people will easily be able to associate the song and band with. Therefore we need some new pictures, as you can see.
To keep brand identity with our albums theme of animals, we decided to have paper swans hanging off the ceiling, as you can see in the above picture of me hanging them up.
On the left you can see how light was affecting our picture, as you cannot clearly see the mask, therefore brand identity would have not been very clear.
Tony and Kiel decided to go outside so that reflective light was hitting my mask and the birds, however the background of the music recording studio was a big problem.
Tony decided to try something else, so he laid on the floor to get a camera angle that would put me in a powerful position. From this angle the birds are clear to see, and we think this photo includes everything we would need for a website picture. All we need to do now is apply effects in photoshop and add a logo and text for it to be ready for the webpage.
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