Monday 28 March 2011

Editing and description of process

We started editing the footage we got from Upwood a while ago on Premiere Pro CS4, gradually filling in bits as we got more film. The biggest problem that arose was actually syncing the footage to the track. The first verse is a build up, as reflected in our rough cut, then the second verse is more explosive, before the third verse is calmer before the last chorus. Our original storyboard didn't take this into account, so when we started editing the second and third verses were originally the other way round. We easily corrected this, whilst filling in the other verses; however the timing of each verse/chorus was more difficult to sync to the track. The opening and closing credits were made easily on Premiere Pro, as was adding the dissolving effect used at the beginning and end. Our other effects include a mirroring, which shows the same clip four times on the screen, and a brush stroke effect. These two effects fit in with the music video style, and the brush stroke perfectly ties in with our brand for Scarlet Harlots. For the chorus we wanted something fast and continuous, such as other artists artists tracks we looked at in research and planning. We filmed one continous shot of us moving around the TV before cutting it up, and then speeding up the clips, as we did with much of the other footage in our video to fit it in and create a sense of speed that the song does.

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