Overall analysis of music videos

As you can see all of the research I have done into other music videos and CD covers is useful in order to establish different genres and their typical conventions. After looking at all of the options available I think we will choose an indie/rock song with a fast beat in order to keep the audience entertained and on the edge of their seats.

The other genres didn't appeal to us because rap and grime are very subject to typical conventions such as rappers just shown singing, and women in little clothing washing cars, etc. We wanted to be able to challenge the genre we picked but rap/grime would not have looked effective in our opinion. In contrast pop videos can include nearly everything as long as the singer of the song is in it. We will not be able to get someone famous for obvious reasons, and therefore the whole reason for a pop video would not be possible, that is to show the singer as much as possible for publicity. The hip-hop genre I analysed was not a good one, retrospectively. This song featured heavily in the charts as only a few songs do, therefore they included lots of shots of the singer Kanye West. As a group we feel we do not know enough about this genre to make and effective video that their audience would strongly identify with, and this is the same for drum and bass.

Indie songs are typically catchy and quick paced, and as you can see from my analysis of this genre they vary a lot. This appeals to my group as we have the freedom to do whatever we want, as long as we loosely tie the video in with the song. We do not have to feature any shots of the band, which is useful as we don't know them, and the idea of a story is also interesting. Though we have so many choices of what to include we want to broadcast the song as much as we can, so featuring the title or lyrics in the video, to establish a connection between these. As well as having these benefits we actually enjoy the music as a genre, therefore we have a good knowledge of what is included in other videos and other themes, such as the band playing their instruments. This original knowledge and blog analysis will hopefully help us present a very good music video that ties in and also challenges typical conventions of the indie/rock genre.