The Andrew Goodwin Theory

Yesterday we had another meeting and discussed various things to include in the blog and key features for a music video which we identified as a relationship between visuals and lyrics, as well as music and visuals. We need to make sure genres are complex and diverse in terms of music video style and iconography and include a lot of close-ups of the main vocalist. We also need to include voyeurism, in terms of systems of looking, and include intertextual references such as film and TV texts. These elements of a successful music video were developed in the Andrew Goodwin Theory, and later I will evaluate a video using these elements.