The whole video shows typical conventions of the grime genre. Camera angles and shots are usually close-ups and mid-shots of Dizzee Rascal as he is the focus of this video, and panning shots also make him seem key to the video. The plain yellow background also makes him stand out as his character is shown in black in contrast to this background. The editing featured is smooth and continuous and follows the bassline in the background. The camera also shifts up/down and left/right to move the shot along or start a new image of Dizzee. The sound in the video is just the song, and the bassline that accompanies this is in the middle of the screen throughout the video, reflecting the sound. Mise en scene includes the bassline in the background, and the clothes Dizzee is wearing - cap, baggy clothing and hoody with the hood up over his hat. This video dosen't challenge any conventions as it fits in with a grime video, and many others have been based around this basic idea.
This CD cover is very good in my opinion. It features the artist sat in the corner, as the name of the single suggests, and the colours used also reflect the ones in the video. Therefore the CD cover works well alongside the video, and I am thinking that my group could use these ideas, like using the same colour schemes from video to CD, and a picture of the main artist too.
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