There are many similarities between my main product and ancillary tasks, all of these intentional. To start off with the people in the video are wearing rugged masks, a common theme that runs throughout the video, digipak and webpage. These masks are essential to the song and video, as it encapsulates the concept of being a 'Fraud' and hiding from society and what they are, and this is such a strong image we decided to use it for the ancillary tasks.
The text we used for the webpage and digipak is going to be unique every time, as I have shown in the two ancillary tasks, and this is another similarity. The font for each letter will always be different, as it is the messy effect we desired, but unfortunately this meant we couldn't have a distinct logo or title for the band.
The only major difference across the three media I created is the use of animals in the digipak, and the paper birds in the picture on my webpage. We used animals to show a sense of danger that the 'Frauds' are in, and we thought they looked good against the crumbled paper background that runs throughout our digipak and webpage.
As you can see the use of simlarities such as masks, text and animals, that link my three media, make them each look professional and create a brand identity for Scarlet Harlots. This brand identity/or logo is summarised by the image of the characters in shabby masks, and messy titles that use lots of different fonts.
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