Evaluation question 3

3. What have you learned from your audience feedback?

During the process of making my music video I used lots of audience feedback. Peoples opinions and feedback greatly influenced the way my final piece looked, proving that this process was worth doing.

The first audience feedback I got was when I voiced my ideas to the group for initial ideas for our music video. Our ideas were discussed in detail in terms of what would and wouldn't work well, and the feedback from each other eventually helped us decide on our final idea of using masks and the 'Frauds' concept. 

Next we needed feedback for what people wanted in and from our music video, so decided to make a questionnaire. This questionnaire influenced nearly all of the choices we made when picking a song, storyline and genre; and was proved effective as our video was a success, and should appeal to our target audience as it contains everything they wanted. The elements of the video this questionnaire influences include the visual reinforcement of lyrics, the speed of the edits, and that the band don't have to be in the video to make it successful.

Once we had completed our rough cut we needed a lot of feedback in order to turn this into our final product, so we used facebook, and asked our teacher as well as family and other media students. On facebook the feedback was mostly positive, with people commenting that our "editing in the chorus was good, etc" but this feedback was not constructive. Our friends were more critical, with them picking up on audio issues such as sound in the background, and minor editing mistakes that were easily corrected. Feedback from our teacher was valuable as he commented on the effectiveness of the use of masks across all three media, and also on audio problems we had already established. Family feedback helped establish the general shots which people found most interesting, so we extended these in our final video. This also helped us recognise that we needed more special effects such as mirroring and brush strokes, to keep our audiences attention.

As you can see feedback was an essential part of making our video, particularly as the audience influenced what went into it, so hopefully they will enjoy it and think it is appropriate for the song.